Monday, May 14, 2012
Food Journal Observations
I noticed a lot of our diets are constrained and depend on the amount of time they had to enjoy a meal. The majority of meals were eaten quickly and on the go with little concern for enjoyment and healthiness of the meal and most of the concern on eating something quickly. Most if any meals that were eaten for the enjoyment of companions were during dinner instead of breakfast or lunch.
Friday, May 11, 2012
P8:Food Journal: woes of the sick
Wednesday: I usually wake up about 8 to get ready for school, but Wednesday I woke up an hour early to study an extra hour for a midterm test. As I usually do when I think a cold is around the corner, I took a package of emergen-c right as I woke up. At 8:30 I headed to breakfast before my 9:00 class. I chose something heavier than usual, a wheat bagel with peanut butter and washed it down with nasty sodexo 2% milk, to make sure I could focus on my test that ended at noon, instead of a rumbling stomach. I also grabbed a banana and ate it on the way to class. For lunch I ate an apple on the way to writ class, and once we were there, we all went out to get a pop chip sample, I chose Jalapeno flavor and so I then went and bought a mango flavored Sobe drink to get rid of the spicy burn. For dinner I had a salad at around 6:00 at the dinning halls, I chose a spinach base and put on egg, onion, peppers and mushrooms with mustard sauce. I also grabbed a dinner roll.
Thursday: After my emergen-c, I ate a fruit pafeie at Jazzmans and drank a cup of Americano coffee while preparing for a spanish interview. For lunch I microwaved a bowl of oatmeal and chopped up an apple and sprinkled it in. I drank tazo green tea from a bag and then ate an orange separately. For dinner I ate at the dinning halls, I had the mystery white fish and long grain wild rice with broccoli. it was alright, but I only ate half the fish! latter that night I watched a movie with my friend and we ate some Act II microwavable popcorn at around midnight. then to celebrate our colds we took NyQuil and went to bed.
Friday: Although I woke up several times before, I did not actually get out of bed until 2 in the afternoon. My cold was really hitting me hard and the NyQuil made me groggy. My friend and I met up and we had lunch/breakfast at Brueggers. I ordered orange juice and their breakfast sandwich with egg, cheese and bacon on a sea salt and peppercorn bagle. when I was back in my room I drank my emergen-c (almost forgot) and went back to bed. At 6 I woke up again and I drnak tazo green tea, a jimmy johns ham sandwich sample the event at nagel was passing out earlier, and an apple. I ate again at 9 with my sick friend, we had chicken noodle soup from Safeway and shared a small loaf of sourdough bread to compliment the soup. we topped it off with some powdered chai tea he brought from South Dakota, and took another shot of NyQuil before calling it a day.
Thursday: After my emergen-c, I ate a fruit pafeie at Jazzmans and drank a cup of Americano coffee while preparing for a spanish interview. For lunch I microwaved a bowl of oatmeal and chopped up an apple and sprinkled it in. I drank tazo green tea from a bag and then ate an orange separately. For dinner I ate at the dinning halls, I had the mystery white fish and long grain wild rice with broccoli. it was alright, but I only ate half the fish! latter that night I watched a movie with my friend and we ate some Act II microwavable popcorn at around midnight. then to celebrate our colds we took NyQuil and went to bed.
Friday: Although I woke up several times before, I did not actually get out of bed until 2 in the afternoon. My cold was really hitting me hard and the NyQuil made me groggy. My friend and I met up and we had lunch/breakfast at Brueggers. I ordered orange juice and their breakfast sandwich with egg, cheese and bacon on a sea salt and peppercorn bagle. when I was back in my room I drank my emergen-c (almost forgot) and went back to bed. At 6 I woke up again and I drnak tazo green tea, a jimmy johns ham sandwich sample the event at nagel was passing out earlier, and an apple. I ate again at 9 with my sick friend, we had chicken noodle soup from Safeway and shared a small loaf of sourdough bread to compliment the soup. we topped it off with some powdered chai tea he brought from South Dakota, and took another shot of NyQuil before calling it a day.
Tuesday, May 8, 2012
SE4: Family Ties
Sarah Heermann
5/4/2012
Writ SE 6
Family Ties
It was always a
celebration for me to visit my grandmother. My grandfather and her lived only
five miles away in the same town, but they enjoyed travelling and growing up I
only ever saw them once about every three months. Each time we got together, I enjoyed
catching up with her, but the best part was the traditional meal that always
followed. It was the same meal everyone looked forward to on all holidays, all
family gatherings, and any time you were with grandma. This specialty was chicken
noodles. Not the watery soup, but the kind made with homemade thick egg noodles
with tender chicken, freshly mashed potatoes underneath, all topped with fresh
ground pepper. The result was a rich and creamy plate that was the ultimate
comfort food. The focus for me though, was always on the noodle. The success of
the meal depended on the success of the noodle itself. The perfect noodle added
texture yet was still complementary to the chicken and potatoes. Because of this
significant connection to my grandmother and the meal itself, noodles have
always been a food that I enjoy and look forward to eating. They represent more
than just a meal to me. They give me the feeling of comfort and family, and so
I naturally became curious about their history. Just as if I were tracing my
family tree, I plan on looking at the origins and properties of the egg noodle,
and what makes them so good.
“The texture of
the noodle is the most important.” Is what my grandmother always said, and in
this case the experts agree. Texture and consistency are a main concern
regarding egg noodle quality. According to Wiley Online Library, cooked noodles should remain firm and not
lose solids in cooking water, and should not become sticky and soggy when
standing after cooking (Khouryieh, Herald, and Aramouni) . The main ingredient that maintains this high
standard of crispiness is one called Semolina.
Due to gluten development, it makes noodles firm in bite, less starchy,
and resistant to overcooking. The
quality of the noodle is often determined by its Semolina percent content (Khouryieh,
Herald, and Aramouni).
After
this discovery, I became curious about this “father” of the egg noodle, and
found that Semolina is actually the soft center of any kind of grain. However,
wheat is most commonly used in the egg noodle (Conant). The most common kind of wheat to
use for semolina is Duran wheat, a hard
wheat variety with
very high gluten content and high protein to carbohydrate ratio. Durum wheat is
more coarsely ground than other flours and the milling process naturally
separates the endosperm (the soft center) from the rest of the grain (Conant). Semolina is a favorite of noodle makers
because of its resiliency to the pasta making process. It retains its shape in
cooking, even if overcooked.
While semolina provides texture and
quality, the other main ingredient is of course, egg. Egg also improves cooking
quality, but its main function is that it strengthens the network that holds in
the starch during cooking (Khouryieh, Herald, and Aramouni). This was
interesting to me, because there would seemingly be a starch battle inside of every
cooking noodle. The egg ingredient fights to hold in starch while the Semolina
struggles to release starch. I pictured a battle scene in my head, with the
noodle eventually disentigrating in the water just from indecision. But these ingredients actually work in
harmony to achieve an “agreed” upon level of starch, without violence. The
different amounts of each ingredient is what makes noodles different tasting
from each other, from extremely starchy and high egg content to less starchy
and high semolina content (Khouryieh, Herald, and Aramouni). The protein in the
eggs also aids in stabilizing, forming, and enhancing the flavor of the noodle,
but perhaps the most important role of the egg is the deep yellow the yolk
brings to the noodle (Khouryieh, Herald, and Aramouni). Without the yolk, the noodle would take on a white
color or even become transparent. A deep rich color is the most desirable, and
according to my grandmother, indicates freshness.
The ingredients of the noodle and what
make the noodle high quality was interesting to me. I did not know that the
ingredient semolina was involved, nor did I know the role the egg actually
played in noodle cooking. Like learning
a little bit of my own family history, I feel a more connected now to the food
that has such an importance to me. Understanding more about the noodle and the
ingredients involved will help me become a better shopper and cook. Noodles
connect me to my grandmother, a sacred tie now that she has passed, and to the
rest of my family that still remembers her mastery of the family favorite
recipe, chicken noodles. These family gatherings and the meals we shared would
not have had the same impact had the egg noodle not been a part of the recipe.
Resources
Conant, Patricia. "The Epicuren Table ." Grain Product Basics. theepicurentable.com,
2006. Web. 4 May 2012.
<http://www.epicureantable.com/articles/agrainsemolina.htm>.
Khouryieh, Hanna, Tomas Herald, and Fadi
Aramouni. "Quality and Sensory Properties of Fresh Egg Noodles Formulated
with Either Total or Partial Replacement of Egg Substitutes." Wiley Online Library. Journal
of Food Science, 2006. Web. 4 May 2012.
<http://onlinelibrary.wiley.com/doi/10.1111/j.1750-3841.2006.00060.x/full>.
Thursday, May 3, 2012
P7: walk the walk
These articles were very shocking. I
always find it very unsettling to hear there are still worker conditions like
the ones described in these articles existing
in the world, and much more so that they are in the United States. We
are a country that prides itself and stands for freedom and the voice and rights
of the individual, at least this are what I have always been taught and
brainwashed to think. I never really considered using the word brainwashed to describe
national pride until I learned the more truthful version of history of our country.
What I mean by this is that when we are little, like grade school or below, we
always celebrate the 4th of July and Columbus day, are told our
country is the best, and sing the national anthem. I remember the first factual
negative thing I ever learned in school was in the 6th grade. It was
the truth about Columbus treating the natives horribly by murdering and pillaging,
before this I thought it was some kind of huge celebration that Columbus arrived
as though they had been waiting for him and celebrated his presence. I also
assumed, for no reason, that thye spoke the same language and instantly took to
a conversation that began “what is your name?” like all meetings do when you
are below the age of 10.
I got off an a tangent there but my
thought was this: we are brainwashed into thinking everything is perfect in our
country and completely miss the fact that things such as slavery exists in the
U.S. today. I am shocked I had no prior knowledge of this. Personally the food
info. Was gross but I don’t really care when it comes with the fact that
workers are losing limbs and are treated as slaves and have to live in the
forest and cant afford to buy protection from horrible chemicals that cause
them to go blind. Especially when the government has put off investigation for
over ten years. My first thought on that is somewhere some very rich guy is having
to cough up a lot of dough(not enough though) to keep this on hold. My second
is how shameful I feel that a country such as ours and the high ideals we so
often talk about are not followed remotely. We are talking the talk but
certainly not walking the walk.
Tuesday, May 1, 2012
P6: Free but Freethinkers?
Pollan talks about how our
relationship with food can determine how we eat it, and in turn controls our weight
and healthiness. He made the argument that if we were less conscious about
food, enjoyed it for the taste and company, not go back for seconds and not
snack, we would be thinner like the French and also enjoy eating more as a whole.
Our symptoms/ causes of our unhealthy eating is actually worrying about it too
much, and trying too hard to be healthy. Instead of listening to our bodies and
scenes such as taste and smell, Americans as a whole tend to over-analyze our
food and trust the sciences instead. He says we have “lost our confidence” in
food and our sciences, and I believe he is absolutely right. If we listened to
our tastes and took smaller portions I think we would be both happier and
healthier. We should choose quality over quantity.
I thought his view on the marketing
and corruption of the diet was also really interesting. I never considered how
much money there was in the diet industry and how much it is controlled and commercialized.
They condemn one product or ingredient only to praise another one and start an entire
eating revolution. He put it kind of comically
when he described how fascinating it was that an entire country’s eating habits
could change overnight. It only takes one article in a popular news magazine, a
show on the tv, or a newspaper article before everyone jumps on the bandwagon
and begins to diet.
Monday, April 30, 2012
EE1
Sarah Heermann
Writ Extended Essay 1
4/30/2012
I’ll Have the Salad
If you see a woman
order a salad, do you think much of it? Do those feelings change if you see a
man order one? The different values we hold for each gender as an American
culture affects how and what we eat. This bias can be seen easily through the
media and ads for food, a bias that we see every day but no longer recognize
the influence they have. Women and men strive to be portrayed differently in
our society based on different values we associate with each gender. The marketing industry and companies
understand and focus on these to use them in a way that best benefits them.
These different values are so strong they affect what we chose to eat,
especially in front of others. Each gender is targeted differently in ads, and
attempt to attract the gender that is not associated with a certain type of
food in order for the company to gather more customers. In this essay I will
analyze two ads that exemplify the values our culture places on gender and how
these affect what we eat.
In the American
society, women are traditionally thought of as eating healthier, fresh foods
that will allow them to keep a slim figure, while men are thought of as eating
a diet mostly consisting of fatty foods containing a large dose of protein. Theses cultural values are shown through our
advertisement and portrayal of the two genders in the media. The characteristic
associated with females the most is attractiveness level, and this is based
mostly upon physical physic and thinness. Models are often looked at as the
“ideal” female, and desirability equates to thinness. According to
Alternet.com, nearly 25% of models are underweight. This website also displayed
the following statistic.
A study by
the American Psychological Association found that after three minutes spent
looking at a fashion magazine, 70% of women felt "depressed, guilty, and
ashamed." Vogue and its ilk are banned in most eating disorder clinics
because they know it sends their clients spiraling. The magazine has done real
harm to ordinary women. It super-charged the trend for bone-thin models with
Twiggy in 1965, and it popularized the bogus idea of "cellulite" in
1973: before then, it was just considered normal female flesh. (Hari)
The rate for eating disorders among
teenage women are on the rise, and in the past few years there has even been an
increase in teenage men eating disorders, however on a much lower frequency. (Hari)
This bias can
show up in what we feed our children even as young as a year old. According to
a study done by Cornell University, gender bias affected the weight of children
and how they grew:
Gender bias
in energy and protein intake favored boys; the magnitude for ages 2-5 y was 247
kJ/d. Analysis of subsequent effects showed that boys had higher rates of
weight gain due to gender bias in energy intake than did girls for ages 1-2 y
(0.27-0.97 kg/y), when there were no differences in illness rates due to gender
bias in energy intake. For ages 1-2 years for weight and stature, the growth
rate for boys was faster than that of girls by 6-49% due to gender bias. (Frongillo)
By raising our
children under this bias they become accustomed to this norm, and are
conditioned unconsciously to make choices for meals that are gender biased, just
as they were fed growing up.
The
influence the media has on each gender has promoted advice on weight control to
be a prominent topic, especially among the web. The difference in our eating is
also seen by the type of advice on eating we receive and the bias in this
advice. In a website of tips for healthy
eating for women, HelpGuide.org, they advise that women eat mostly fruit and
vegetables, to cut back on coffee and alcohol, and to not eat much protein. (Smith) The suggestion to the lack
of protein and conscious eating is opposite to the advice given to men on a
different website, MedicineNet.com, which actually suggests that men worry less
about losing weight and should focus on cutting out junk food and trading water
for their usual beverage to lose weight. (Sorgen) In the website for women they also stressed looking
good to feel good; suggesting that eating healthy will lower your weight, make
you thinner and simultaneously raise your happiness level. Such a suggestion
and connection to happiness was missing among the advice to men, where the
advice given was presented with an almost apologetic attitude that a man would
have to resort to such feminine and drastic measures as dieting.
Marketers
and all kinds of businesses associated with the food and drink industry are
wise to take this gender bias that has become a part of our society and use it
to their advantage. One struggle for
food companies is to sell their products to the opposite gender that is
traditionally associated with their type of food. The following adds attempt to
make their products seem more appealing to the gender less likely to buy their
product.
My
first advertisement is a unique Dunkin’ Donuts one.

This ad focuses on
feminizing donuts, considered an unhealthy and masculine food, and making them
appeal more to females. The coloring alone, all pink, instantly gives the feel
of femininity, alone with the close up of the models face. An interesting
aspect of the add was the instant attention to the mouth of the model and how her
lips match the donut, but what was odd was that the mouth looks bigger than the
donut. Perhaps they wanted to focus the attention away from what society and
most women consider “sinful” food and instead draw the eye to the more
glamorous portrayal of the donut with the mouth imitation. The intense eye
make-up also has a purpose. It makes the model seem glitzy and thus the product
they are selling seem more glamorous and fashionable, and in turn more
feminine. The model has her eyes shut from what seems to be an overwhelming
sensation from the donut. Her looking down further draws our eyes to focus on
her lips otherwise we may be distracted looking into her eyes, which is what we
instinctively concentrate on.
The
two simple words in this advertisement say a lot. Although they are small, they
carry a big message. These simple words insinuate a sinful nature of giving into
temptation. Since a fatty food such as a donut is not associated as a female
food, eating such a donut could be considered as “giving into temptation” and
falling off the beaten track of eating salads. A woman eating a donut doesn’t
seem glamorous, and would likely not reflect positively on her in a social
situation. Although many people would not have a problem or comment on a woman
eating a donut, advertisers and the values our society hold makes a woman
eating healthier foods seem more appealing. This social value is what this
Dunkin’ Donut add is trying to cover up and fight in order to sell more
product. As a result of this ad, woman may feel less scrutinized against or less
guilty eating a donut, however the lengths the marketers go to make this
product seem so feminine point to the deep rooted value of women eating
healthy.
This
social assumption is one that I have felt and has affected how I have ordered
in the past. Sitting in a restaurant with someone new I always struggle in
thinking what to order, since I feel it reflects upon me. Women often go
through an internal struggle of whether ordering a salad would make one look
too self-conscious or a steak would make one look not conscious enough,
especially on a first date. However, the trend from the 1930s of women ordering
salad on the first date is fading, according to a New York Times article
restaurants are finding that more and more women are eating steak on a first
date than ever before. (Salkin)
Men typically have the opposite problem. In a writing workshop for this
research paper, a male classmate commented that as a man, he has worried that ordering
a salad as a main dish was unacceptable.
My second add I
chose focuses more on how the masculine side of advertising is portrayed. Here
the product is Pocky, an originally oriental snack that has a thin biscuit
covered in chocolate. It usually is portrayed as a treat for women to indulge
conservatively in. Pocky’s purposeful targeting of males is obvious (as seen in
the photo below) in this instance since the original Pocky (the red package to
the left) and the men’s Pocky (the green one to the right) have no difference
in ingredients, but are packaged and sold as separate products. Pocky uses the harsher words associated with
masculinity to advertise their product as fit for manly consumption. The men’s
version boldly state’s “The Super Snack” with the package explicitly stating
Men’s before a thicker and straighter font of “Pocky”. The possessive form of
men before the product name insinuates it is owned by men and is not for women.


As with the
Dunkin’ Donuts ad, this Pocky ad is persuading its target audience to disobey
the typical gender expectations. Here they attempt to make Pocky more
masculine, but also appear like a fun snack to indulge in. The result is a mock-sophisticated
kind of look. They dress the model in a tie and button-down shirt and have him drinking
alcohol, a sign of wealth with his glass raised as if in mid-toast with you. The
model’s raised eyebrow and smirk express his sarcastic attitude as does his
messy and long hair, undone tie, and facial hair. This relaxed and casual feel
makes the snack more appealing as one you could just sit down to eat casually
without being judged, while the dressier aspects make Pocky appear to be a
slightly classy snack. With the text “a serious snack at the bottom” it also
seems to be making the statement that men are allowed to not be serious just as
men are allowed to enjoy a feminine snack. Ironically, this can make one wonder
why men were not allowed to eat Pocky or be goofy in the first place. This may
make their audience in turn more conscious about the “social rules” and
inadvertently undermine their attempt to make their audience rebel against
these cultural values.
Even in food ads,
the difference between how genders are presented can be seen. Women generally
are associated with foods that are healthier and more self-conscious as an
attempt to remain thin, while men are generally thought of as enjoying foods
that are full of fat and meat and ooze hardcore masculinity. Food ads show us
the values that we as a society have, and the dietary standards placed on
genders in our culture controls the media. These values can affect what and how
we eat when we are consciously aware of them, and what we order at the dinner
table can reflect this cultural gender bias. This is especially true when we
eat in front of others, as we become self-conscious about how others view us. So
at your next social meal, what will you eat?
Resouces
Frongillo, Begin. "Gender bias in food intake."Pubmed.gov.
Cornell University, 1993. Web. 24 Apr 2012.
<http://www.ncbi.nlm.nih.gov/pubmed/8429367>.
Smith, Melinda. "EATING RIGHT TO LOOK AND FEEL YOUR
BEST." Nutrition For
Women. HelpGuide.org, 2012. Web. 24 Apr 2012.
<http://www.helpguide.org/life/healthy_eating_women_nutrition.htm>.
Sorgen, Carol. "Experts offer some easy ways men can
start making better food choices." Healthy
Eating for the Average Guy. MedicineNet.org, 2012. Web. 24 Apr 2012.
<http://www.medicinenet.com/script/main/art.asp?articlekey=60537>.
Salkin, Allen. "Be Yourselves, Girls, Order the
Rib-Eye."The New York Times. The New York Times, 2007. Web. 24 Apr
2012.
Hari, Johann. "Our Thinness Obsesed Culture." AlterNet. Independent UK, n.d.
Web. 27 Apr 2012.
<http://www.alternet.org/reproductivejustice/142682/our_thinness_obsessed_culture_is_destroying_women/>.
Tuesday, April 24, 2012
Unit 1 Essay
Sarah Heermann
Writ short essay 2
Bringing Home the Bacon
The different
values we hold for each gender as an American culture affects how and what we
eat. This bias can be seen easily through the media and ads for food, a bias
that we see every day but have become immune to. Women and men strive to be
portrayed differently in our society based on different values we associate
with each gender. The marketing industry
and companies understand and focus on these to use them in a way that best
benefits them. These different values are so strong they affect what we chose
to eat, especially in front of others. Each gender is focused upon in ads in
different ways to try to attract the gender that is not associated with a
certain type of food in order for the company to make more profits. In this essay
I will analyze two ads that exemplify the values our culture places on gender
and how these affect what we eat.
In the American
society, women are traditionally thought of as eating healthier, fresh foods
that will allow them to keep a slim figure, while men are thought of as eating
a diet mostly consisting of fatty foods containing a large dose of protein. If you
walk down a weight-loss isle in the grocery store you will find more products
for staying fit and burning fat aimed toward women, and products for building muscle
and products containing protein aimed toward men. This bias can show up in what
we feed our children even as young as a year old. According to a study done by
Cornell University, gender bias affected the weight of children and how they
grew:
Gender bias
in energy and protein intake favored boys; the magnitude for ages 2-5 y was 247
kJ/d. Analysis of subsequent effects showed that boys had higher rates of
weight gain due to gender bias in energy intake than did girls for ages 1-2 y
(0.27-0.97 kg/y), when there were no differences in illness rates due to gender
bias in energy intake. For ages 1-2 years for weight and stature, the growth
rate for boys was faster than that of girls by 6-49% due to gender bias. (Frongillo)
By raising our children under this
bias, they grow up thinking this is the norm, and are conditioned unconsciously
to make choices for meals that are gender biased, just as they were fed growing
up.
The
difference in our eating is also seen by the type of advice on eating we receive
and the bias in this advice. In a
website of tips for healthy eating for women, HelpGuide.org, they advise that
women eat mostly fruit and vegetables, to cut back on coffee and alcohol, and
to not eat much protein. (Smith)
The suggestion to the lack of protein and conscious eating is opposite to the advice
given to men on a different website, MedicineNet.com, which actually suggests
that men worry less about losing weight and focus on trading sandwiches for
junk food. (Sorgen) In
the website for women they also stressed looking good to feel good; suggesting
that eating healthy will lower your weight, make you thinner and simultaneously
raise your self-esteem. Such a suggestion and connection was missing among the advice
to men, although a few websites focused on increased sex appeal and attention
from the other gender.
Marketers and any and all kinds of
businesses associated with the food and drink industry are wise to take this
gender bias that has become a part of our society and use it to their advantage.
One struggle for food companies is to
sell their products to the opposite gender that is traditionally associated
with their type of food. The following adds attempt to make their products seem
more appealing to the gender less likely to buy their product.
My
first advertisement is a more unique Dunkin’ Donuts one.

This ad focuses on
feminizing doughnuts, considered an unhealthy and masculine food, and making
them appeal more to females. The coloring alone, all pink, instantly gives the add
a feel of femininity, alone with the close up of the models face. An
interesting aspect of the add was the instant attention to the mouth of the
model and how her lips match the doughnut, but what was odd was that the mouth
looks bigger than the doughnut. Perhaps they wanted to focus the attention away
from what society and most women consider “sinful” food and instead draw the
eye to the more glamorous portrayal of the donut with the mouth imitation. The
intense eye make-up also has a purpose. It makes the model seem glitzy and thus
the product they are selling seem more glamorous and fashionable, and in turn
more feminine. Her looking down further draws our eyes to focus on her lips
otherwise we may be distracted looking into her eyes, which is what we
instinctively concentrate on.
The
two simple words in this advertisement say a lot. Although they are small, they
carry a big message. These simple words insinuate a sinful nature of giving
into temptation. Since a fatty food such as a doughnut is not associated as a
female food, eating such a doughnut could be considered as “giving into temptation”
and falling off the beaten track of eating salads. A woman eating a doughnut
doesn’t seem glamorous, and would likely not reflect positively on her in a
social situation. Although many people would not have a problem or publically
comment on a woman eating a doughnut, advertisers and the values our society
hold makes a woman eating healthier foods seem more appealing. This social value
is what this Dunkin’ Donut add is trying to cover up and fight in order to sell
more product. As a result of this ad, woman may feel less scrutinized against
or guilty eating a doughnut, however the lengths the marketers go to make this
product seem so feminine point to the deep rooted value of woman eating
healthy.
This
social assumption is one that I have felt and has affected how I have ordered
in the past. Sitting in a restaurant with someone new I always struggle in
thinking what to order, since I feel it reflects upon me. I assume men feel
this way too, but the internal struggle of whether ordering a salad would make
you look too self-conscious or a steak would make you look not conscious enough
is most likely not as strong. However the trend women had of ordering salad on
the first date is fading, according to a New York Times article restaurants are
finding that more and more women are eating steak at a first date than ever
before. (Salkin)
My second add I chose focuses more
on how the masculine side of advertising is portrayed.


Here Pocky uses
the harsher words associated with masculinity to advertise their product as fit
for manly consumption. Their purposeful targeting of males is obvious since the
original Pocky (the red package to the left) and the men’s Pocky (the green one
to the right) have no difference in ingredients, but are packaged and sold as
separate products in an attempt to sell more.
They must have found that sales among men were low, and attempted to
counteract that. It is judgmental for me to say so, but a man eating Pocky does
not seem like a very hard-core man. The add I show does not counteract my
cultural bias very efficiently. However, it does try to make Pocky seem more
manly. First off, they have the model drinking hard alcohol, not only a sign of
masculinity and toughness but also of wealth, another value that our society
associates with men. The same could be said about him being dresses in a tie
and button-down shirt. An interesting feature is how they lighten the mood of
the add by having the model pose with a comical expression, his tie is slightly
loosened, his hair is long and naturally flowing, and he has some five o’clock
shadow on his face. This relaxed and casual feel makes the snack more appealing
as one you could just sit down to eat casually, while the dressier aspects make
Pocky appear to be a slightly classy drink also.
Even
in food ads, the difference between how genders are presented can be seen. Women
generally are associated with foods that are healthier and more self-conscious,
while men are generally thought of as enjoying foods that are full of fat and
meat. Food ads show us the values that we as a society have. Women are thought of as to be or should be
heath conscious and thin, eating fresh foods that contain little fat. Men should be eating hearty, greasy foods
that ooze hardcore masculinity. These values can affect what and how we eat
when we are consciously aware of them, and what we order at the dinner table
can reflect this cultural gender bias.
Resouces
Frongillo, Begin. "Gender bias in food intake."Pubmed.gov. Cornell
University, 1993. Web. 24 Apr 2012.
<http://www.ncbi.nlm.nih.gov/pubmed/8429367>.
(Frongillo)
Smith, Melinda. "EATING RIGHT TO LOOK AND FEEL YOUR
BEST." Nutrition For Women. HelpGuide.org,
2012. Web. 24 Apr 2012.
<http://www.helpguide.org/life/healthy_eating_women_nutrition.htm>.
(Smith)
Sorgen, Carol. "Experts offer some easy ways men can
start making better food choices." Healthy Eating for the Average
Guy. MedicineNet.org,
2012. Web. 24 Apr 2012.
<http://www.medicinenet.com/script/main/art.asp?articlekey=60537>.
(Sorgen)
Salkin, Allen. "Be Yourselves, Girls, Order the Rib-Eye."The New York Times. The New York
Times, 2007. Web. 24 Apr 2012.
(Salkin)
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