The most useful information I learned with this course was probably things I realized on my own. With the probing discussions in class, the interesting and thought-provoking readings, and then the blogs and essays that asked us to expand our thoughts, I realized things I had not before. Like how much religion, our personal values and most shocking to me , politics and large corporations control the food industry and therefore what is available for us to eat.
This new information and realization matters because it will help me make food choices in the future, but mostly it has just made me aware of the forces persuading me to eat a certain way that I did not realize was there before. I feel because i now have this basis and understand the basics of the things tht influence us to eat a certain way, I will be more curious and confident in exploring and reading more articles about food and how we eat.
Wednesday, May 30, 2012
Tuesday, May 29, 2012
EE2: Choose Wisely
Sarah Heermann
5/29/2012
Writ EE2
Final essay
Choose Wisely
The
relationship people have with food is more complex than simply a means to gain
sustenance. Choosing what to eat has evolved from a fight for survival to
standing in front of a kiosk full of choices for a minute and ordering. With so
many products out for our picking, what is it that helps us choose what to eat?
Such a decision doesn’t happen just randomly, we have food values that
influence us. I never stand in front of
food choices and think, “I don’t care at all what I eat; I’ll just order haphazardly
from the menu” since I fear ending up with something I will dislike. I will
always favor some dishes over others. There are always reasons for picking a meal
and where I eat, and I assume it is the same with everyone else. For me, my
cultural and religious backgrounds help define the meals I eat and what those
meals mean to me. And while those foods make me order more predictably my sense
of adventure and curiosity of other cultures pushes me to explore other foods
as well. Food connects people not only to their family and ultimately
themselves, but also to other cultures through exploration of different types
of food and the atmosphere that surrounds where we eat.
The
values I hold are strongly connected to who I believe I am as a person. These
values are shown through my actions, and this includes the choices I make with food.
As with most people I consider a close
relationship with my family and my cultural background a major part of who I
am, therefore I eat foods that are connected to my cultural background to feel
connected to my family. In our first reading for the class, “Home Run” by Roy
Ahn, he discusses how eating Korean food (he was born in Korea and raised in
America by Korean parents) was important to him for strengthening and
reconnecting with his culture. He described it as a self-journey, where he not
only reconnected with his dead parents but rediscovered himself after he had
begun to eat and cook with Korean foods once more.
“Food
reinvigorated my innate sense of Korean-ness. I’m not at all certain about the
synapses that get fired when human beings experience emotions from cooking and
eating the foods of their childhoods. All I can say for sure is that something
sublime happened in that mecca of Korean cuisine—the Rockies—where I
rediscovered my native food heritage.” (Ahn 12-15)
Here the
connection between the inner awareness of oneself, culture, and food is
obvious. I share the same connection with my own ethnic background. My personal
cultural influence on food choices is German. The town I grew up in is a small agricultural town where
roughly 85% are from German ancestry, including my own family. My town’s
average dinner plate consists of potatoes, bread and meat (sausage and bratwursts
in particular). Growing up on these foods makes me automatically gravitate
toward them as a source of comfort and familiarity, and I actually enjoy the
monotony of them. I feel connected to my family as I eat them, and eating these
foods brings back memories of my family and the feeling of belonging and safety
that always accompanies such memories. While eating German food, I can begin to
remember my grandmother’s voice, the smell of dill and roses that always filled
my grandparents’ house, and the creak of the wooden dinning chairs. Small
memories like these seem insignificant at the time, but are some of the fondest
memories I have. Remembering these and my ancestry help me feel more confident
when I feel lost and unsure of myself, something that happened quite often as a
freshman in college. Similar to what Roy Ahn stated in his article, becoming
reconnected with your past and knowing where you came from somehow makes you
understand more of who you are, and in turn what actions you need to take to
remain the same person. I value eating
these traditional German foods as a way to stay reconnected to myself and my
family, and to rekindle fond but fading memories.
Religion also plays a strong part in my
food manifesto, and places bread at the top of desired foods for me. In an
article we read for class the author of
“Eating White”, Nicholson, talks about his mother’s strange eating habit of
consuming all white foods. Nicholson had a theory about his mother’s
attraction. He believes her religion (Catholicism) and the purity symbolism the
catholic religion places on the color white subconsciously attracts her to
“purify” her body. This was an
interesting theory, and when the author described his experience of eating a
communion wafer I realized my own connection to the same type of food. I love
bread, and I use love instead of like for an honest emphasis. Usually the bread
at the beginning of dinner consists of about a third of my whole dinner. When I
dine out with my family they take one piece and split it amongst themselves and
pass the basket to me! And I always remember being this way. It makes me wonder
if all of the images and emphasis of importance on bread I saw and heard during
church services (that my parents brought me to even as a baby) influenced me
into loving bread. Bread is so ingrained into our religion that during the
Lord’s Prayer (something said at church every Sunday and nearly every church
function) we thank God for providing us our “daily bread”, and it is consumed
in communion with high importance. As a child I remember being board during
church services and staring at a stained glass window we always sat by. In its
center was a golden cup of wine, a bunch of grapes and a large loaf of bread.
The sun shining through it made the bread light up, and after staring at that
for an hour I was always hungry for bread afterward. Since the majority of my
family went to the same church and shared a Sunday brunch afterword, there was
plenty of bread available to satisfy my craving.
Although German
food has a strong importance to me, growing up in a small town with little food
choices has turned food into an outlet and a tool for cultural exploration. Food
is a way to physically let a culture become a part of your body, and although
you cannot actually get a feel for the entire culture of any group of people by
simply tasting the food, it does seem to describe the food cultures prefer
well. Whether it is the stereotypes of a culture that we associate with a food that
give us a cultural education while eating or the association of that food with
a culture that gives us hints while we eat, we gain cultural knowledge by
simply eating cultural foods. Cultural exploration through food can be exciting,
and tasting unfamiliar foods feels adventurous. One of my favorite restaurants
and a recent discovery of mine is a fantastic place called “Linger” where they
serve dishes from all over the world. The menu itself is broken up into the six
inhabited continents of the world and offers several dish choices from each. I
personally gravitated toward the Asian and African choices, as those are the
most foreign to me and therefore raised my curiosity the most. Even though the atmosphere of the restaurant
was modern American, through eating an Asian spicy duck entrée and an African
lamb dish, I pictured what I believe to be their culture as I ate and feel I
became more knowledgeable. At a minimum, I learned that Asians eat duck and
rice and Africans eat lamb and squash. The new knowledge I gained may be
entirely inaccurate, because not only was the food not purely Asian or African,
but no one who is of that culture was there to inform me about it. However, the
new thoughts and experiences I gained from eating that food have given me one
more memory and experience to draw from when thinking about that culture, and
so in a sense I have gained cultural knowledge. A cultural class at the
Thunderbird school of Global Management in Arizona recently started an ethnic restaurant
as a learning experience for other students. A participant in the project
stated “Your first
contact with culture is not through the language or through business, It’s
usually through food.” ("Knowledge Network: Faculty & Research")
The impact food has on a group of people’s
image can be profound, as seen in Dupuis’s article where he highlights the
negative attitude that most Americans had of eating rice versus meat, when the
real issue against rice was its association with the Chinese during a very strong
anti-immigration movement. (Dupuis 34-44)
The incorrect knowledge or stereotypes one could form from eating ethnic food
uninformed could be harmful or negative, since cultural knowledge through
eating is self-led. Such false assumptions must happen frequently, and one
could argue that most knowledge gained about a culture through food is false,
since so little ethnic food is actually authentic.
Authenticity and
originality as a whole is a strong American value, and this value is carried
over into food as well. I do not like the idea of having the “second best” nor
the cold concern for efficiency over safety and happiness of large corporations
that leads so many workers and animals to suffer, however, I question what
people mean by “authentic” and how they search for it in food. No other place
in the world is a larger melting pot of different cultures than in America, and
since all cultures blended together, hardly any restaurants in America are truly
authentic to one culture. I value new, enjoyable experiences from food, and
this includes new and enjoyable experiences even from large corporate and
unauthentic restaurants. For our field
projects in visiting a restaurant of our choice I went to Brio, a large Italian
food chain restaurant that was placed close to the mall. One of my major interesting
findings was how hard the restaurant tried to appear as authentic and one-of-a-kind.
It adopted as many stereotypical Italian characteristics as possible. Brio, and
all the chains it owns, has menus in Italian offering Italian-like dishes and
playing soft guitar and accordion music in the background. According to a
marketing website, atmosphere adjustments are done on purpose because they
increase sales by giving the customer the impression that this is a fancier and
more unique dining experience than it actually is ("MarketingTeacher.com"). If this is the goal then
why Americanize the food? Americanizing ethnic foods is very popular
among chain restaurants. Just like any large corporation that seeks to gain the
approval of the masses, changing their product to appeal to a more “American”
taste just makes sense especially when considering profits. According to “La
Gazzetta Italiana”, only one-third of supposed Italian food actually comes from
Italy. Freshness and quality after being
shipped is also in question. (Janice
Therese) Of course under these new considerations few people will ever
have “true” Italian food, but even the recipes involved in cooking and methods
of production have differed to appeal to a more American taste. Authentic
Italian food comes in smaller portions, with much simpler ingredients, uses
less cheese and toppings if none at all, and most surprising to me Italians do
not use tomato sauce. They focus on freshness, and make meals from scratch so
waiting a long time for a meal is a major change. (Ledblimp, 2010) However even with these differences, eating
the food in the encouraged atmosphere I felt more connected to the Italian
culture than if I had been in Italy eating McDonald’s. Personally, I enjoy the
Americanized version better than the true Italian food. Because my tastes for
Italian food had been Americanized before actually tasting Italian food, my
preconceived notions and expectations skewed the reality of the food. Many view
this preference toward the “fake” food as pitiful and may even consider me “brainwashed”,
however, I value the food that I enjoy the most. Since I have been raised
American and am used to this “fake” Italian, this is my preference. I do not view any food as better because of
authenticity to the culture, since authenticity of anything can be questioned,
but I value the taste and overall experience it brings. The ambiance of a true
Italian food restaurant is better, but the memories and experience as a whole
seem richer with food that is more tailored to your taste.
I choose food
that connects me to my family and cultural background in order to keep a sense
of who I am and where I come from as well as hold on to precious memories. On
the other hand, I enjoy using food as a way to experience the new and unknown,
and a tool for gaining cultural knowledge and broadening my experiences. On the
same token, I believe there are very few truly culturally honest restaurants
left, especially in America, and question the validity of the cultural knowledge
one does gain from experimenting with cultural foods. Because of this skepticism,
I value food that has meaning behind it and comes with an overall enjoyable
experience verses the honesty and truthfulness of cultural knowledge gained and
authenticity of the food. These values help me chose my meals, and influence
how I eat.
Resources
Ahn, Roy. "Home Run: My Journey Back to Korean
Food."Journal of Food and Culture. 9.4 (2009): 12-15. Print.
. "Situational Influences and Atmospherics."MarketingTeacher.com.
CHICHESTER , 2012. Web. 22 May 2012.
<http://www.marketingteacher.com/lesson-
Janice Therese, M. [Web log message]. Retrieved
from http://www.lagazzettaitaliana.com/italian-food-american-history.aspx
Ledblimp. (2010, August). [Web log message].
Retrieved from
http://www.lifeinitaly.com/forum/threads/11472-Differences-between-Italian-amp-American-style-Italian-food
Nicholson, Geoff. "Eating White." Journal of Food and Culture.
10.1 (12): 21-23. Print.
<http://blackboard.du.edu/bbcswebdav/courses/2009.201230/Eating White -
Nicholson(1).pdf>.
. "Breaking cultural barriers through food." Knowledge Network: Faculty & Research. Thunderbird.org,
2008. Web. 29 May 2012.
<http://knowledgenetwork.thunderbird.edu/research/2008/07/17/breaking-cultural-barriers-through-food/>.
Dupuis, Melanie. "Angels and Vegetables: A Brief History
of Food Advice in America." Gastronomica: The Journal of
Food and Culture. 7.3 (2012): 34-44. Print.
<http://blackboard.du.edu/bbcswebdav/courses/2009.201230/History of Food
Advice - Dupuis.pdf>.
Tuesday, May 22, 2012
EE2: Rough Draft
Sarah Heermann
5/22/2012
Writ EE2
Final essay
Cultural Chaos
The
relationship people have with food is more complex than simply a means to gain
sustenance. Choosing what to eat has evolved from a fight for survival to
standing in front of a kiosk full of choices for a minute and ordering. This
new, easier way of obtaining food is safer and convenient, but it also comes
with it’s own costs. With so many products out for our picking, what is it that
helps us choose what to eat? Such a decision doesn’t happen just randomly, we
have taste preferences and food consequences in mind when we choose each
meal. I never stand in front of food
choices and think, “I don’t care at all what I eat; I’ll just order haphazardly
from the menu” since I fear ending up with something I will dislike. I will
always favor some dishes over others. There are always reasons for picking a
meal the way I do, and I assume it is the same or similar with everyone else.
For me, my cultural and religious backgrounds help define the meals I eat and
what those meals mean to me. Additionally, my gender and the stereotypes the
American culture place on females also helps govern my food choices.
The
values I hold are strongly connected to who I believe I am as a person. These
values are shown through my actions, and this includes the choices I make with food.
As with most people, I consider my cultural background a major part of who I
am, therefore what I eat is not only a reflection of who I am but also my
values. In our first reading for the class, “Home Run” by Roy Ahn, he talks
about how eating Taiwanese food (he was born in Taiwan and raised by Taiwanese
parents) was important to him for strengthening and reconnecting with his
culture. He described it as a self-journey, where he not only reconnected with
his dead parents but rediscovered himself after he had begun to eat and cook
with Korean foods once more.
“Food
reinvigorated my innate sense of Korean-ness. I’m not at all certain about the
synapses that get fired when human beings experience emotions from cooking and
eating the foods of their childhoods. All I can say for sure is that something
sublime happened in that mecca of Korean cuisine—the Rockies—where I rediscovered
my native food heritage.” (Ahn
12-15)
Here the connection between the
inner awareness of oneself, culture, and food is obvious. Food is a way to physically let a culture
become a part of your body, and though you cannot actually get a feel for the
entire culture of any group of people by simply tasting the food, it does seem
to describe and define cultures well. Whether it is the stereotypes of a
culture that we associate with a food that give us a cultural education while
eating or the association of that food with a culture that gives us hints, we
gain cultural knowledge by simply eating cultural foods.
When I eat at an
“authentic” restaurant I feel as though I am taking a small trip through a time
machine that conveniently gives me the feel of being in that country. I use the
word authentic with quotation marks because so few restaurants in America are
actually authentic. For our field projects in visiting a restaurant of our
choice I went to Brio, a large Italian food chain restaurant that was placed
close to the mall. One of my major findings was how hard the restaurant tried
to appear as authentic as possible. It adopted as many stereotypical Italian
characteristics as possible. Brio, and all the chains it owns, has menus in
Italian offering Italian-like dishes and playing soft guitar and accordion
music in the background. According to a marketing website, atmosphere
adjustments are done on purpose because they increase sales by giving the
customer the impression that this is a fancier and more unique dining
experience than it actually is("MarketingTeacher.com").
If this is the goal then why Americanize the food? Americanizing
ethnic foods is very popular among chain restaurants. Just like any large
corporation that seeks to gain the approval of the masses, changing their
product to appeal to a more “American” taste just makes sense especially when
considering profits. According to “La Gazzetta Italiana”, only one-third of
supposed Italian food actually comes from Italy. Freshness and quality after being shipped is
also in question. (Janice Therese)
Of course under these new considerations few people will ever have “true”
Italian food, but even the recipes involved in cooking and methods of
production have differed to appeal to a more American taste. Authentic Italian
food comes in smaller portions, with much simpler ingredients, uses less cheese
and toppings if none at all, and most surprising to me Italians do not use
tomato sauce at all. They focus on freshness, and make meals from scratch so
waiting a long time for a meal is a major difference. (Ledblimp, 2010) However even with these differences, eating
the food in the encouraged atmosphere I felt more connected to the Italian
culture than if I had been in Italy eating McDonald’s.
My personal
cultural influence on food choices is German. The town I grew up in is a small agricultural town where
roughly 85% are from German ancestry. My town’s average dinner plate consists
of meat, bread and potatoes. Growing up on these foods makes me automatically
gravitate toward them as a source of comfort and familiarity. Religion
also places bread at the top for desired foods for me. In an article we read
for class the author of
“Eating White”, Nicholson, talks about his mother’s strange eating habit of
consuming all white foods. Nicholson had a theory about his mother’s
attraction. He believes her religion (Catholicism) and the purity symbolism the
catholic religion places on the color white subconsciously attracts her to
“purify” her body. This was an
interesting theory, and when the author described his experience of eating a
communion wafer I realized my own connection to the same type of food. I love
bread, and I use love instead of like for an honest emphasis. Usually the bread
at the beginning of dinner consists of about a third of my whole dinner. When I
dine out with my family they take one piece and split it amongst themselves and
pass the basket to me! And I always remember being this way. It makes me wonder
if all of the images and emphasis of importance on bread I saw and heard during
church services (that my parents brought me to even as a baby) influenced me
into loving bread. Bread is so ingrained into the religion that during the
Lord’s Prayer (something said at church every Sunday and nearly every church
function) we thank God for providing us our “daily bread”, and it is consumed
in communion with high importance. As a child I remember being board during
church services and staring at a stained glass window we always sat by. In its
center was a golden cup of wine, a bunch of grapes and a large loaf of bread.
The sun shining through it made the bread light up, and after staring at that
for an hour I was always hungry for bread afterward. I prefer the large, soft
sourdough bread to the hard, crunchy French begets. The picture in the window
could have influenced this, but I also believe that my town, and it’s strong
German background influenced the types of food I eat today.
However, there are several
factors that push me away from such foods. Culturally, Americans have come
across the dieting period of fearing carbs. The Atkins diet and other similar
diets have claimed carbs as the main source of energy to avoid, unfortunately
for me this means the foods I love the most and are culturally close to me.
Bread and potatoes have now become the enemy, and now we have a strange
out-of-bounds relationship, where I feel guilty for enjoying such foods. As a
woman, and the typical American stereotyped pressures placed against me, I feel
even more pressured to eat healthy and skip the high-carb foods I love.
Resources
Ahn, Roy. "Home Run: My Journey Back to Korean
Food."Journal of Food and Culture. 9.4 (2009): 12-15. Print.
(Ahn 12-15)
. "Situational Influences and Atmospherics."MarketingTeacher.com.
CHICHESTER , 2012. Web. 22 May 2012.
<http://www.marketingteacher.com/lesson-
("MarketingTeacher.com")
Janice Therese, M. [Web log message]. Retrieved
from http://www.lagazzettaitaliana.com/italian-food-american-history.aspx
Ledblimp. (2010, August). [Web log message].
Retrieved from
http://www.lifeinitaly.com/forum/threads/11472-Differences-between-Italian-amp-American-style-Italian-food
Nicholson, Geoff. "Eating White." Journal of Food and Culture. 10.1 (12): 21-23. Print.
<http://blackboard.du.edu/bbcswebdav/courses/2009.201230/Eating White -
Nicholson(1).pdf>.
(Nicholson 21-23)
Saturday, May 19, 2012
P9: Religion and Politics
The prominent reoccurring theme in
both the Pollan and Dupuis articles was the extraordinarily strong tie between
both religion and politics with food. I had never realized before the
connection between religion and food. Of course I had recognized some of the bizarre
orders some religions follow, Such as no caffeine and kosher foods, but I did
not realize it was so ingrained and common in religion as a whole. Dupuis’s essay was very descriptive with this aspect.
He went into a lot of detail about how the different religions were influenced
by “visions” or seeing angels etc. and how these included instructions for
eating foods. Shakers were well known for having a strict diet that would
control celibacy, and the short-lived Fruitlands that were vegetarian before it
existed. Being religious myself, I understand
the strong connection between symbolic foods and their tie to what we believe,
but I suppose it was just surprising to me to realize how common this was
amongst all religions and it made me come to realize how religion focuses on
giving instructions to all parts of our lives that are a basic function of
survival.
I found that both articles also discussed
the powerful influence of politics in the modern food industry. Pollan’s
Unhappy Meals essay went into detail:
“The
linguistic capitulation did nothing to rescue McGovern from his blunder; the
very next election, in 1980, the beef lobby helped rusticate the three-term
senator, sending an unmistakable warning to anyone who would challenge the
American diet, and in particular the big chunk of animal protein sitting in the
middle of its plate. Henceforth, government dietary guidelines would shun plain
talk about whole foods, each of which has its trade association on Capitol
Hill, and would instead arrive clothed in scientific euphemism and speaking of
nutrients, entities that few Americans really understood but that lack powerful
lobbies in Washington.”
It’s always
shocking for me to realize how little control we really have over the
government and what we eat. This political control has also led us into
focusing less on the food we eat and simply consider it food, instead focusing on
it and breaking it down onto chemicals and overanalyzing it. This is largely
what has caused an obese nation, as we have shifted our attention to enjoying
small amounts of it to overindulging on the substances we do not really enjoy. The
Food Inc. movie we watched in class also brought to light the political maneuverings
of the huge seed company Monsanto. With
a large number of former employees working for the government, laws that should
pass to insure safety for animals and consumers do not go through which further
points to the flaws within our political system.
Wednesday, May 16, 2012
Interesting facts
Eggs: Something I did not realize when I go to breakfast is the health benefits of eggs. Since the yolk was made to give the chick nutrition and protection from diseases, they are loaded with things that are healthy for humans as well.
Yogurt: the other interesting fact I saw was the benefits of eating yogurt. I found that it was said to be healthier than drinking a glass of milk. It supposedly contains more vitamins, calcium and minerals. Now I can feel even healthier enjoying yogurt, which I think tastes better and is more satisfying than milk anyways.
Yogurt: the other interesting fact I saw was the benefits of eating yogurt. I found that it was said to be healthier than drinking a glass of milk. It supposedly contains more vitamins, calcium and minerals. Now I can feel even healthier enjoying yogurt, which I think tastes better and is more satisfying than milk anyways.
Tuesday, May 15, 2012
SE5: Are Your Brains Dried Too?
Sarah
Heermann
5/15/2012
Writ
1122
SE5
Are
Your Brains Dried Too?
Dried fruit has
always been a convenient snack to grab on the go, and is typically one that
will leave your conscious guilt free; it is fruit after all right? Of all the
different varieties and adaptations of dried fruit, none are as popular as the
raisin. No other dried fruit can match its convenience and strong association
as a healthy children’s snack. But despite the hype of the health benefits and
the family friendly mental picture associated with dried fruit and especially
raisins, the truth about this popular snack is rather dark. Perhaps the dried fruit you find yourself
snacking on is not the health food you were lead to believe it is.
I
had always thought of dried fruit as healthy, friendly and a positive addition
to my diet. Eating healthy, as it does with most people, made me feel good
about myself. Eating dried fruit often made me walk a little taller with my
nose in the air, but this snobby symptom came to an abrupt halt when I learned
about the sugar content of this “nature’s candy”. Often dried fruit such as raisins contain more
sugar than the original fruit! Why such the increased sugar content? When fruit
loses its water as it dries, it concentrates the natural sugars already in the
fruit, but what makes this problematic is that the sugar then crystalizes. This
crystalized sugar becomes harder to digest, and the concentrated sugar makes
the body tend to engulf and absorb it all, instead of utilizing the water
contained in wet fruit to flush a portion of this sugar out. Raisin’s sugar
content is increased by 11.5%, and other fruit such as plums sugar content can
be increased by as much as 13.6%. (Vanaman) Sadly, producers still consider their fruit not
sweet enough in its already sugar- infused state. Many dried fruits have
unnatural sugar added to them, like fructose and sucrose, especially bitter
fruits such as cranberries. (Vanaman)
However, the
most alarming addition is not the sugar, but the toxic chemical sulfur dioxide
used on the fruit to prevent the spoiling and browning of the dried fruit.
Long-term exposure causes server illnesses and death. (McCoy) The food industry appears to have adopted the
same motto as the fashion world, “It’s better to look good than feel good”! The
appearance of the fruit looks nearly 25% fresher after being treated with the
toxic gas, and since freshness increases sales this is likely a fad that will
stick. (McCoy)
Although dried fruit has the sneaky hidden
blow of added sugar, it does have some health benefits. Dried raisins contain
3% protein and 3.5% dietary fiber, additionally they contain antioxidants.
(Frehn) But before you start substituting dried fruit with the real stuff,
consider the lower vitamins found in raisins versus grapes. Vitamin c was found
to be 50% less in raisins than grapes and vitamin a was as much as 65% reduced.
(Frehn)
The benefits of eating dried fruit can be
gained by eating fresh fruit, and by doing so you can avoid the added sugar and
toxic chemicals. Sucrose and sulfur dioxide are simply last year and out of
style. Not only will they make you gain some lb.’s but could cause brain damage
too. If you are going to go through the
trouble to be health conscious, you might as well choose something actually good
for you. Next time you reach for dried fruit, go for candy instead, it’s just
as healthy!
Vanaman, Bonnie. "The Percentage of Sugar in Dried
Fruit."Livestrong.com. Livestrong, 2011. Web. 14 May 2012.
<http://www.livestrong.com/article/302660-what-is-the-percentage-of-sugar-in-dried-fruits/>.
Frehn, Jenifer . "Eating legumes, brown rice and dried
fruit may decrease risk of colorectal cancer." News Medical. Loma Linda
University, 2011. Web. 14 May 2012.
<http://www.news-medical.net/news/20110803/Eating-legumes-brown-rice-and-dried-fruit-may-decrease-risk-of-colorectal-cancer.asp&xgt;.
McCoy, Kittie . "The Health Risks of Sulfur Dioxide in
Dried Fruits Read more: The Health Risks of Sulfur Dioxide in Dried
Fruits." ehow. Demand
Media Inc., 2012. Web. 14 May 2012.
<http://www.ehow.com/about_5514704_health-sulfur-dioxide-dried-fruits.html>.
Monday, May 14, 2012
Food Journal Observations
I noticed a lot of our diets are constrained and depend on the amount of time they had to enjoy a meal. The majority of meals were eaten quickly and on the go with little concern for enjoyment and healthiness of the meal and most of the concern on eating something quickly. Most if any meals that were eaten for the enjoyment of companions were during dinner instead of breakfast or lunch.
Friday, May 11, 2012
P8:Food Journal: woes of the sick
Wednesday: I usually wake up about 8 to get ready for school, but Wednesday I woke up an hour early to study an extra hour for a midterm test. As I usually do when I think a cold is around the corner, I took a package of emergen-c right as I woke up. At 8:30 I headed to breakfast before my 9:00 class. I chose something heavier than usual, a wheat bagel with peanut butter and washed it down with nasty sodexo 2% milk, to make sure I could focus on my test that ended at noon, instead of a rumbling stomach. I also grabbed a banana and ate it on the way to class. For lunch I ate an apple on the way to writ class, and once we were there, we all went out to get a pop chip sample, I chose Jalapeno flavor and so I then went and bought a mango flavored Sobe drink to get rid of the spicy burn. For dinner I had a salad at around 6:00 at the dinning halls, I chose a spinach base and put on egg, onion, peppers and mushrooms with mustard sauce. I also grabbed a dinner roll.
Thursday: After my emergen-c, I ate a fruit pafeie at Jazzmans and drank a cup of Americano coffee while preparing for a spanish interview. For lunch I microwaved a bowl of oatmeal and chopped up an apple and sprinkled it in. I drank tazo green tea from a bag and then ate an orange separately. For dinner I ate at the dinning halls, I had the mystery white fish and long grain wild rice with broccoli. it was alright, but I only ate half the fish! latter that night I watched a movie with my friend and we ate some Act II microwavable popcorn at around midnight. then to celebrate our colds we took NyQuil and went to bed.
Friday: Although I woke up several times before, I did not actually get out of bed until 2 in the afternoon. My cold was really hitting me hard and the NyQuil made me groggy. My friend and I met up and we had lunch/breakfast at Brueggers. I ordered orange juice and their breakfast sandwich with egg, cheese and bacon on a sea salt and peppercorn bagle. when I was back in my room I drank my emergen-c (almost forgot) and went back to bed. At 6 I woke up again and I drnak tazo green tea, a jimmy johns ham sandwich sample the event at nagel was passing out earlier, and an apple. I ate again at 9 with my sick friend, we had chicken noodle soup from Safeway and shared a small loaf of sourdough bread to compliment the soup. we topped it off with some powdered chai tea he brought from South Dakota, and took another shot of NyQuil before calling it a day.
Thursday: After my emergen-c, I ate a fruit pafeie at Jazzmans and drank a cup of Americano coffee while preparing for a spanish interview. For lunch I microwaved a bowl of oatmeal and chopped up an apple and sprinkled it in. I drank tazo green tea from a bag and then ate an orange separately. For dinner I ate at the dinning halls, I had the mystery white fish and long grain wild rice with broccoli. it was alright, but I only ate half the fish! latter that night I watched a movie with my friend and we ate some Act II microwavable popcorn at around midnight. then to celebrate our colds we took NyQuil and went to bed.
Friday: Although I woke up several times before, I did not actually get out of bed until 2 in the afternoon. My cold was really hitting me hard and the NyQuil made me groggy. My friend and I met up and we had lunch/breakfast at Brueggers. I ordered orange juice and their breakfast sandwich with egg, cheese and bacon on a sea salt and peppercorn bagle. when I was back in my room I drank my emergen-c (almost forgot) and went back to bed. At 6 I woke up again and I drnak tazo green tea, a jimmy johns ham sandwich sample the event at nagel was passing out earlier, and an apple. I ate again at 9 with my sick friend, we had chicken noodle soup from Safeway and shared a small loaf of sourdough bread to compliment the soup. we topped it off with some powdered chai tea he brought from South Dakota, and took another shot of NyQuil before calling it a day.
Tuesday, May 8, 2012
SE4: Family Ties
Sarah Heermann
5/4/2012
Writ SE 6
Family Ties
It was always a
celebration for me to visit my grandmother. My grandfather and her lived only
five miles away in the same town, but they enjoyed travelling and growing up I
only ever saw them once about every three months. Each time we got together, I enjoyed
catching up with her, but the best part was the traditional meal that always
followed. It was the same meal everyone looked forward to on all holidays, all
family gatherings, and any time you were with grandma. This specialty was chicken
noodles. Not the watery soup, but the kind made with homemade thick egg noodles
with tender chicken, freshly mashed potatoes underneath, all topped with fresh
ground pepper. The result was a rich and creamy plate that was the ultimate
comfort food. The focus for me though, was always on the noodle. The success of
the meal depended on the success of the noodle itself. The perfect noodle added
texture yet was still complementary to the chicken and potatoes. Because of this
significant connection to my grandmother and the meal itself, noodles have
always been a food that I enjoy and look forward to eating. They represent more
than just a meal to me. They give me the feeling of comfort and family, and so
I naturally became curious about their history. Just as if I were tracing my
family tree, I plan on looking at the origins and properties of the egg noodle,
and what makes them so good.
“The texture of
the noodle is the most important.” Is what my grandmother always said, and in
this case the experts agree. Texture and consistency are a main concern
regarding egg noodle quality. According to Wiley Online Library, cooked noodles should remain firm and not
lose solids in cooking water, and should not become sticky and soggy when
standing after cooking (Khouryieh, Herald, and Aramouni) . The main ingredient that maintains this high
standard of crispiness is one called Semolina.
Due to gluten development, it makes noodles firm in bite, less starchy,
and resistant to overcooking. The
quality of the noodle is often determined by its Semolina percent content (Khouryieh,
Herald, and Aramouni).
After
this discovery, I became curious about this “father” of the egg noodle, and
found that Semolina is actually the soft center of any kind of grain. However,
wheat is most commonly used in the egg noodle (Conant). The most common kind of wheat to
use for semolina is Duran wheat, a hard
wheat variety with
very high gluten content and high protein to carbohydrate ratio. Durum wheat is
more coarsely ground than other flours and the milling process naturally
separates the endosperm (the soft center) from the rest of the grain (Conant). Semolina is a favorite of noodle makers
because of its resiliency to the pasta making process. It retains its shape in
cooking, even if overcooked.
While semolina provides texture and
quality, the other main ingredient is of course, egg. Egg also improves cooking
quality, but its main function is that it strengthens the network that holds in
the starch during cooking (Khouryieh, Herald, and Aramouni). This was
interesting to me, because there would seemingly be a starch battle inside of every
cooking noodle. The egg ingredient fights to hold in starch while the Semolina
struggles to release starch. I pictured a battle scene in my head, with the
noodle eventually disentigrating in the water just from indecision. But these ingredients actually work in
harmony to achieve an “agreed” upon level of starch, without violence. The
different amounts of each ingredient is what makes noodles different tasting
from each other, from extremely starchy and high egg content to less starchy
and high semolina content (Khouryieh, Herald, and Aramouni). The protein in the
eggs also aids in stabilizing, forming, and enhancing the flavor of the noodle,
but perhaps the most important role of the egg is the deep yellow the yolk
brings to the noodle (Khouryieh, Herald, and Aramouni). Without the yolk, the noodle would take on a white
color or even become transparent. A deep rich color is the most desirable, and
according to my grandmother, indicates freshness.
The ingredients of the noodle and what
make the noodle high quality was interesting to me. I did not know that the
ingredient semolina was involved, nor did I know the role the egg actually
played in noodle cooking. Like learning
a little bit of my own family history, I feel a more connected now to the food
that has such an importance to me. Understanding more about the noodle and the
ingredients involved will help me become a better shopper and cook. Noodles
connect me to my grandmother, a sacred tie now that she has passed, and to the
rest of my family that still remembers her mastery of the family favorite
recipe, chicken noodles. These family gatherings and the meals we shared would
not have had the same impact had the egg noodle not been a part of the recipe.
Resources
Conant, Patricia. "The Epicuren Table ." Grain Product Basics. theepicurentable.com,
2006. Web. 4 May 2012.
<http://www.epicureantable.com/articles/agrainsemolina.htm>.
Khouryieh, Hanna, Tomas Herald, and Fadi
Aramouni. "Quality and Sensory Properties of Fresh Egg Noodles Formulated
with Either Total or Partial Replacement of Egg Substitutes." Wiley Online Library. Journal
of Food Science, 2006. Web. 4 May 2012.
<http://onlinelibrary.wiley.com/doi/10.1111/j.1750-3841.2006.00060.x/full>.
Thursday, May 3, 2012
P7: walk the walk
These articles were very shocking. I
always find it very unsettling to hear there are still worker conditions like
the ones described in these articles existing
in the world, and much more so that they are in the United States. We
are a country that prides itself and stands for freedom and the voice and rights
of the individual, at least this are what I have always been taught and
brainwashed to think. I never really considered using the word brainwashed to describe
national pride until I learned the more truthful version of history of our country.
What I mean by this is that when we are little, like grade school or below, we
always celebrate the 4th of July and Columbus day, are told our
country is the best, and sing the national anthem. I remember the first factual
negative thing I ever learned in school was in the 6th grade. It was
the truth about Columbus treating the natives horribly by murdering and pillaging,
before this I thought it was some kind of huge celebration that Columbus arrived
as though they had been waiting for him and celebrated his presence. I also
assumed, for no reason, that thye spoke the same language and instantly took to
a conversation that began “what is your name?” like all meetings do when you
are below the age of 10.
I got off an a tangent there but my
thought was this: we are brainwashed into thinking everything is perfect in our
country and completely miss the fact that things such as slavery exists in the
U.S. today. I am shocked I had no prior knowledge of this. Personally the food
info. Was gross but I don’t really care when it comes with the fact that
workers are losing limbs and are treated as slaves and have to live in the
forest and cant afford to buy protection from horrible chemicals that cause
them to go blind. Especially when the government has put off investigation for
over ten years. My first thought on that is somewhere some very rich guy is having
to cough up a lot of dough(not enough though) to keep this on hold. My second
is how shameful I feel that a country such as ours and the high ideals we so
often talk about are not followed remotely. We are talking the talk but
certainly not walking the walk.
Tuesday, May 1, 2012
P6: Free but Freethinkers?
Pollan talks about how our
relationship with food can determine how we eat it, and in turn controls our weight
and healthiness. He made the argument that if we were less conscious about
food, enjoyed it for the taste and company, not go back for seconds and not
snack, we would be thinner like the French and also enjoy eating more as a whole.
Our symptoms/ causes of our unhealthy eating is actually worrying about it too
much, and trying too hard to be healthy. Instead of listening to our bodies and
scenes such as taste and smell, Americans as a whole tend to over-analyze our
food and trust the sciences instead. He says we have “lost our confidence” in
food and our sciences, and I believe he is absolutely right. If we listened to
our tastes and took smaller portions I think we would be both happier and
healthier. We should choose quality over quantity.
I thought his view on the marketing
and corruption of the diet was also really interesting. I never considered how
much money there was in the diet industry and how much it is controlled and commercialized.
They condemn one product or ingredient only to praise another one and start an entire
eating revolution. He put it kind of comically
when he described how fascinating it was that an entire country’s eating habits
could change overnight. It only takes one article in a popular news magazine, a
show on the tv, or a newspaper article before everyone jumps on the bandwagon
and begins to diet.
Monday, April 30, 2012
EE1
Sarah Heermann
Writ Extended Essay 1
4/30/2012
I’ll Have the Salad
If you see a woman
order a salad, do you think much of it? Do those feelings change if you see a
man order one? The different values we hold for each gender as an American
culture affects how and what we eat. This bias can be seen easily through the
media and ads for food, a bias that we see every day but no longer recognize
the influence they have. Women and men strive to be portrayed differently in
our society based on different values we associate with each gender. The marketing industry and companies
understand and focus on these to use them in a way that best benefits them.
These different values are so strong they affect what we chose to eat,
especially in front of others. Each gender is targeted differently in ads, and
attempt to attract the gender that is not associated with a certain type of
food in order for the company to gather more customers. In this essay I will
analyze two ads that exemplify the values our culture places on gender and how
these affect what we eat.
In the American
society, women are traditionally thought of as eating healthier, fresh foods
that will allow them to keep a slim figure, while men are thought of as eating
a diet mostly consisting of fatty foods containing a large dose of protein. Theses cultural values are shown through our
advertisement and portrayal of the two genders in the media. The characteristic
associated with females the most is attractiveness level, and this is based
mostly upon physical physic and thinness. Models are often looked at as the
“ideal” female, and desirability equates to thinness. According to
Alternet.com, nearly 25% of models are underweight. This website also displayed
the following statistic.
A study by
the American Psychological Association found that after three minutes spent
looking at a fashion magazine, 70% of women felt "depressed, guilty, and
ashamed." Vogue and its ilk are banned in most eating disorder clinics
because they know it sends their clients spiraling. The magazine has done real
harm to ordinary women. It super-charged the trend for bone-thin models with
Twiggy in 1965, and it popularized the bogus idea of "cellulite" in
1973: before then, it was just considered normal female flesh. (Hari)
The rate for eating disorders among
teenage women are on the rise, and in the past few years there has even been an
increase in teenage men eating disorders, however on a much lower frequency. (Hari)
This bias can
show up in what we feed our children even as young as a year old. According to
a study done by Cornell University, gender bias affected the weight of children
and how they grew:
Gender bias
in energy and protein intake favored boys; the magnitude for ages 2-5 y was 247
kJ/d. Analysis of subsequent effects showed that boys had higher rates of
weight gain due to gender bias in energy intake than did girls for ages 1-2 y
(0.27-0.97 kg/y), when there were no differences in illness rates due to gender
bias in energy intake. For ages 1-2 years for weight and stature, the growth
rate for boys was faster than that of girls by 6-49% due to gender bias. (Frongillo)
By raising our
children under this bias they become accustomed to this norm, and are
conditioned unconsciously to make choices for meals that are gender biased, just
as they were fed growing up.
The
influence the media has on each gender has promoted advice on weight control to
be a prominent topic, especially among the web. The difference in our eating is
also seen by the type of advice on eating we receive and the bias in this
advice. In a website of tips for healthy
eating for women, HelpGuide.org, they advise that women eat mostly fruit and
vegetables, to cut back on coffee and alcohol, and to not eat much protein. (Smith) The suggestion to the lack
of protein and conscious eating is opposite to the advice given to men on a
different website, MedicineNet.com, which actually suggests that men worry less
about losing weight and should focus on cutting out junk food and trading water
for their usual beverage to lose weight. (Sorgen) In the website for women they also stressed looking
good to feel good; suggesting that eating healthy will lower your weight, make
you thinner and simultaneously raise your happiness level. Such a suggestion
and connection to happiness was missing among the advice to men, where the
advice given was presented with an almost apologetic attitude that a man would
have to resort to such feminine and drastic measures as dieting.
Marketers
and all kinds of businesses associated with the food and drink industry are
wise to take this gender bias that has become a part of our society and use it
to their advantage. One struggle for
food companies is to sell their products to the opposite gender that is
traditionally associated with their type of food. The following adds attempt to
make their products seem more appealing to the gender less likely to buy their
product.
My
first advertisement is a unique Dunkin’ Donuts one.

This ad focuses on
feminizing donuts, considered an unhealthy and masculine food, and making them
appeal more to females. The coloring alone, all pink, instantly gives the feel
of femininity, alone with the close up of the models face. An interesting
aspect of the add was the instant attention to the mouth of the model and how her
lips match the donut, but what was odd was that the mouth looks bigger than the
donut. Perhaps they wanted to focus the attention away from what society and
most women consider “sinful” food and instead draw the eye to the more
glamorous portrayal of the donut with the mouth imitation. The intense eye
make-up also has a purpose. It makes the model seem glitzy and thus the product
they are selling seem more glamorous and fashionable, and in turn more
feminine. The model has her eyes shut from what seems to be an overwhelming
sensation from the donut. Her looking down further draws our eyes to focus on
her lips otherwise we may be distracted looking into her eyes, which is what we
instinctively concentrate on.
The
two simple words in this advertisement say a lot. Although they are small, they
carry a big message. These simple words insinuate a sinful nature of giving into
temptation. Since a fatty food such as a donut is not associated as a female
food, eating such a donut could be considered as “giving into temptation” and
falling off the beaten track of eating salads. A woman eating a donut doesn’t
seem glamorous, and would likely not reflect positively on her in a social
situation. Although many people would not have a problem or comment on a woman
eating a donut, advertisers and the values our society hold makes a woman
eating healthier foods seem more appealing. This social value is what this
Dunkin’ Donut add is trying to cover up and fight in order to sell more
product. As a result of this ad, woman may feel less scrutinized against or less
guilty eating a donut, however the lengths the marketers go to make this
product seem so feminine point to the deep rooted value of women eating
healthy.
This
social assumption is one that I have felt and has affected how I have ordered
in the past. Sitting in a restaurant with someone new I always struggle in
thinking what to order, since I feel it reflects upon me. Women often go
through an internal struggle of whether ordering a salad would make one look
too self-conscious or a steak would make one look not conscious enough,
especially on a first date. However, the trend from the 1930s of women ordering
salad on the first date is fading, according to a New York Times article
restaurants are finding that more and more women are eating steak on a first
date than ever before. (Salkin)
Men typically have the opposite problem. In a writing workshop for this
research paper, a male classmate commented that as a man, he has worried that ordering
a salad as a main dish was unacceptable.
My second add I
chose focuses more on how the masculine side of advertising is portrayed. Here
the product is Pocky, an originally oriental snack that has a thin biscuit
covered in chocolate. It usually is portrayed as a treat for women to indulge
conservatively in. Pocky’s purposeful targeting of males is obvious (as seen in
the photo below) in this instance since the original Pocky (the red package to
the left) and the men’s Pocky (the green one to the right) have no difference
in ingredients, but are packaged and sold as separate products. Pocky uses the harsher words associated with
masculinity to advertise their product as fit for manly consumption. The men’s
version boldly state’s “The Super Snack” with the package explicitly stating
Men’s before a thicker and straighter font of “Pocky”. The possessive form of
men before the product name insinuates it is owned by men and is not for women.


As with the
Dunkin’ Donuts ad, this Pocky ad is persuading its target audience to disobey
the typical gender expectations. Here they attempt to make Pocky more
masculine, but also appear like a fun snack to indulge in. The result is a mock-sophisticated
kind of look. They dress the model in a tie and button-down shirt and have him drinking
alcohol, a sign of wealth with his glass raised as if in mid-toast with you. The
model’s raised eyebrow and smirk express his sarcastic attitude as does his
messy and long hair, undone tie, and facial hair. This relaxed and casual feel
makes the snack more appealing as one you could just sit down to eat casually
without being judged, while the dressier aspects make Pocky appear to be a
slightly classy snack. With the text “a serious snack at the bottom” it also
seems to be making the statement that men are allowed to not be serious just as
men are allowed to enjoy a feminine snack. Ironically, this can make one wonder
why men were not allowed to eat Pocky or be goofy in the first place. This may
make their audience in turn more conscious about the “social rules” and
inadvertently undermine their attempt to make their audience rebel against
these cultural values.
Even in food ads,
the difference between how genders are presented can be seen. Women generally
are associated with foods that are healthier and more self-conscious as an
attempt to remain thin, while men are generally thought of as enjoying foods
that are full of fat and meat and ooze hardcore masculinity. Food ads show us
the values that we as a society have, and the dietary standards placed on
genders in our culture controls the media. These values can affect what and how
we eat when we are consciously aware of them, and what we order at the dinner
table can reflect this cultural gender bias. This is especially true when we
eat in front of others, as we become self-conscious about how others view us. So
at your next social meal, what will you eat?
Resouces
Frongillo, Begin. "Gender bias in food intake."Pubmed.gov.
Cornell University, 1993. Web. 24 Apr 2012.
<http://www.ncbi.nlm.nih.gov/pubmed/8429367>.
Smith, Melinda. "EATING RIGHT TO LOOK AND FEEL YOUR
BEST." Nutrition For
Women. HelpGuide.org, 2012. Web. 24 Apr 2012.
<http://www.helpguide.org/life/healthy_eating_women_nutrition.htm>.
Sorgen, Carol. "Experts offer some easy ways men can
start making better food choices." Healthy
Eating for the Average Guy. MedicineNet.org, 2012. Web. 24 Apr 2012.
<http://www.medicinenet.com/script/main/art.asp?articlekey=60537>.
Salkin, Allen. "Be Yourselves, Girls, Order the
Rib-Eye."The New York Times. The New York Times, 2007. Web. 24 Apr
2012.
Hari, Johann. "Our Thinness Obsesed Culture." AlterNet. Independent UK, n.d.
Web. 27 Apr 2012.
<http://www.alternet.org/reproductivejustice/142682/our_thinness_obsessed_culture_is_destroying_women/>.
Tuesday, April 24, 2012
Unit 1 Essay
Sarah Heermann
Writ short essay 2
Bringing Home the Bacon
The different
values we hold for each gender as an American culture affects how and what we
eat. This bias can be seen easily through the media and ads for food, a bias
that we see every day but have become immune to. Women and men strive to be
portrayed differently in our society based on different values we associate
with each gender. The marketing industry
and companies understand and focus on these to use them in a way that best
benefits them. These different values are so strong they affect what we chose
to eat, especially in front of others. Each gender is focused upon in ads in
different ways to try to attract the gender that is not associated with a
certain type of food in order for the company to make more profits. In this essay
I will analyze two ads that exemplify the values our culture places on gender
and how these affect what we eat.
In the American
society, women are traditionally thought of as eating healthier, fresh foods
that will allow them to keep a slim figure, while men are thought of as eating
a diet mostly consisting of fatty foods containing a large dose of protein. If you
walk down a weight-loss isle in the grocery store you will find more products
for staying fit and burning fat aimed toward women, and products for building muscle
and products containing protein aimed toward men. This bias can show up in what
we feed our children even as young as a year old. According to a study done by
Cornell University, gender bias affected the weight of children and how they
grew:
Gender bias
in energy and protein intake favored boys; the magnitude for ages 2-5 y was 247
kJ/d. Analysis of subsequent effects showed that boys had higher rates of
weight gain due to gender bias in energy intake than did girls for ages 1-2 y
(0.27-0.97 kg/y), when there were no differences in illness rates due to gender
bias in energy intake. For ages 1-2 years for weight and stature, the growth
rate for boys was faster than that of girls by 6-49% due to gender bias. (Frongillo)
By raising our children under this
bias, they grow up thinking this is the norm, and are conditioned unconsciously
to make choices for meals that are gender biased, just as they were fed growing
up.
The
difference in our eating is also seen by the type of advice on eating we receive
and the bias in this advice. In a
website of tips for healthy eating for women, HelpGuide.org, they advise that
women eat mostly fruit and vegetables, to cut back on coffee and alcohol, and
to not eat much protein. (Smith)
The suggestion to the lack of protein and conscious eating is opposite to the advice
given to men on a different website, MedicineNet.com, which actually suggests
that men worry less about losing weight and focus on trading sandwiches for
junk food. (Sorgen) In
the website for women they also stressed looking good to feel good; suggesting
that eating healthy will lower your weight, make you thinner and simultaneously
raise your self-esteem. Such a suggestion and connection was missing among the advice
to men, although a few websites focused on increased sex appeal and attention
from the other gender.
Marketers and any and all kinds of
businesses associated with the food and drink industry are wise to take this
gender bias that has become a part of our society and use it to their advantage.
One struggle for food companies is to
sell their products to the opposite gender that is traditionally associated
with their type of food. The following adds attempt to make their products seem
more appealing to the gender less likely to buy their product.
My
first advertisement is a more unique Dunkin’ Donuts one.

This ad focuses on
feminizing doughnuts, considered an unhealthy and masculine food, and making
them appeal more to females. The coloring alone, all pink, instantly gives the add
a feel of femininity, alone with the close up of the models face. An
interesting aspect of the add was the instant attention to the mouth of the
model and how her lips match the doughnut, but what was odd was that the mouth
looks bigger than the doughnut. Perhaps they wanted to focus the attention away
from what society and most women consider “sinful” food and instead draw the
eye to the more glamorous portrayal of the donut with the mouth imitation. The
intense eye make-up also has a purpose. It makes the model seem glitzy and thus
the product they are selling seem more glamorous and fashionable, and in turn
more feminine. Her looking down further draws our eyes to focus on her lips
otherwise we may be distracted looking into her eyes, which is what we
instinctively concentrate on.
The
two simple words in this advertisement say a lot. Although they are small, they
carry a big message. These simple words insinuate a sinful nature of giving
into temptation. Since a fatty food such as a doughnut is not associated as a
female food, eating such a doughnut could be considered as “giving into temptation”
and falling off the beaten track of eating salads. A woman eating a doughnut
doesn’t seem glamorous, and would likely not reflect positively on her in a
social situation. Although many people would not have a problem or publically
comment on a woman eating a doughnut, advertisers and the values our society
hold makes a woman eating healthier foods seem more appealing. This social value
is what this Dunkin’ Donut add is trying to cover up and fight in order to sell
more product. As a result of this ad, woman may feel less scrutinized against
or guilty eating a doughnut, however the lengths the marketers go to make this
product seem so feminine point to the deep rooted value of woman eating
healthy.
This
social assumption is one that I have felt and has affected how I have ordered
in the past. Sitting in a restaurant with someone new I always struggle in
thinking what to order, since I feel it reflects upon me. I assume men feel
this way too, but the internal struggle of whether ordering a salad would make
you look too self-conscious or a steak would make you look not conscious enough
is most likely not as strong. However the trend women had of ordering salad on
the first date is fading, according to a New York Times article restaurants are
finding that more and more women are eating steak at a first date than ever
before. (Salkin)
My second add I chose focuses more
on how the masculine side of advertising is portrayed.


Here Pocky uses
the harsher words associated with masculinity to advertise their product as fit
for manly consumption. Their purposeful targeting of males is obvious since the
original Pocky (the red package to the left) and the men’s Pocky (the green one
to the right) have no difference in ingredients, but are packaged and sold as
separate products in an attempt to sell more.
They must have found that sales among men were low, and attempted to
counteract that. It is judgmental for me to say so, but a man eating Pocky does
not seem like a very hard-core man. The add I show does not counteract my
cultural bias very efficiently. However, it does try to make Pocky seem more
manly. First off, they have the model drinking hard alcohol, not only a sign of
masculinity and toughness but also of wealth, another value that our society
associates with men. The same could be said about him being dresses in a tie
and button-down shirt. An interesting feature is how they lighten the mood of
the add by having the model pose with a comical expression, his tie is slightly
loosened, his hair is long and naturally flowing, and he has some five o’clock
shadow on his face. This relaxed and casual feel makes the snack more appealing
as one you could just sit down to eat casually, while the dressier aspects make
Pocky appear to be a slightly classy drink also.
Even
in food ads, the difference between how genders are presented can be seen. Women
generally are associated with foods that are healthier and more self-conscious,
while men are generally thought of as enjoying foods that are full of fat and
meat. Food ads show us the values that we as a society have. Women are thought of as to be or should be
heath conscious and thin, eating fresh foods that contain little fat. Men should be eating hearty, greasy foods
that ooze hardcore masculinity. These values can affect what and how we eat
when we are consciously aware of them, and what we order at the dinner table
can reflect this cultural gender bias.
Resouces
Frongillo, Begin. "Gender bias in food intake."Pubmed.gov. Cornell
University, 1993. Web. 24 Apr 2012.
<http://www.ncbi.nlm.nih.gov/pubmed/8429367>.
(Frongillo)
Smith, Melinda. "EATING RIGHT TO LOOK AND FEEL YOUR
BEST." Nutrition For Women. HelpGuide.org,
2012. Web. 24 Apr 2012.
<http://www.helpguide.org/life/healthy_eating_women_nutrition.htm>.
(Smith)
Sorgen, Carol. "Experts offer some easy ways men can
start making better food choices." Healthy Eating for the Average
Guy. MedicineNet.org,
2012. Web. 24 Apr 2012.
<http://www.medicinenet.com/script/main/art.asp?articlekey=60537>.
(Sorgen)
Salkin, Allen. "Be Yourselves, Girls, Order the Rib-Eye."The New York Times. The New York
Times, 2007. Web. 24 Apr 2012.
(Salkin)
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